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Vegan. Cruelty Free
Guide Eyeliner Duo
All Products, All Products, Discounted items, Packaged Sets, The Essentials
Our multi-award winning GUIDE Wand and luxurious, jet black eyeliner make it nearly effortless to draw on, wing and tightline eyeliner. The Wand boasts a replaceable, soft and flexible precision ti...
$50.00
Easy On The Eyes - Shadow Palette & Brush Collection
COLLECTION INCLUDES: "Eyes That Shine" Shadow Palette A stunning color palette ranging from golden champagne and fiery copper rose to romantic dusky greens. Infused with gold and pearl pigments tha...
$80.00
Artistry Made Easy Collection
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$75 4 PIECE COLLECTION ($108 VALUE IF SOLD SEPARATELY) The ultimate GUIDE BEAUTY collection. This classic collection includes our multi award-winning GUIDE Eyeliner Duo in your choice of Black or ...
$75.00
Guide Wand
All Products, All Products, Discounted items, The Essentials
Need a steady hand? You've got one! The multi-use GUIDE Wand was designed with precision in mind, so you can master eyeliner, false lashes, lip liner, and more! Our ergonomic and patented design ...
$32.00
Lash Wrap
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Volumizing, Smudge-Proof Tubing Mascara Gorgeous length and volume in a few light strokes. The exclusive, buildable tubing formula and slimline brush “stretch” lashes from base to tip, while our pa...
$26.00
Brow Moment
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One-Stop Fill, Shape, & Set Brow Gel It only takes a moment to get perfectly defined brows. This all-in-one brow product fills, shapes, colors, and stays put all day. Our comfortable-grip GUIDE...
$26.00
Shadow Palette
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A stunning color palette ranging from golden champagne and fiery copper rose to romantic dusky greens. Infused with gold and pearl pigments that play with light to enhance your natural sparkle and ...
$35.00
Easy On The Eyes Brush Collection
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Feel The Difference An innovative approach to makeup brushes with a thoughtful, ergonomic design that makes it easier to apply and blend pigments like a pro. Shorter handle brings the hand closer...
$50.00
Confidence by Design
CRUELTY-FREE
VEGAN
UNIVERSALLY DESIGNED
We’ve worked closely with makeup users, our award-winning design team, and ergonomic experts to rethink makeup and develop a new, universally designed approach to applying it. We obsess over everything, from how the tools fit in your hand to how the formulas glide over your skin. The result: a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, and blotchy brows.
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